When a star promotes a product in a film, it's called an "advertorial." So is the film It's Complicated an advertorial for smoking marijuana? Jason Silva notes in his review of this movie at the Huffington Post that it shows "successful, cosmopolitan adults enjoying a marijuana joint with no consequences."[1] Upset that the film received an "R" rating merely because of its potheads, Silva protests, "We should all be proud of director Nancy Meyers, and actors Meryl Streep and Steve Martin for helping solidify marijuana's entry into acceptable pop culture status."
Apparently pot is acceptable these days, with starring celebrities toking in feature films such as It's Complicated, The 40-Year-Old Virgin, and Forgetting Sarah Marshall. Even three years ago The Christian Science Monitor noticed a trend: "Films featuring characters using marijuana have mushroomed." It is "cinema's stoned age."[2] (There's even a list of the 20 best stoner movies.[3]) Silva happily notes, "Our 10,000-year relationship with cannabis can now exist without shame for medicinal purposes.[4]
How did this come about? Healy says, I guess it began the moment medical-marijuana advocates began equating pot with something healthful and people started actually believing them . . . to treat nausea and headaches. . . .
You won't likely hear of pot's harms, while millionaires like Hugh Hefner and billionaires like George Soros have helped finance marijuana legalization.
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